profile updated Apr 9, 2008, 5:43 PM
ZoomInfo began life as a business contact source, evolving quickly into an all-purpose business information search engine. ZoomInfo spiders millions of business, corporate, financial, news, and similar sites looking for names and business data points, then assembles it into profiles.
Unlike its closest competitor, Hoover's, which uses human editors to review and compile business profiles, ZoomInfo's data is computer-generated, similar to what a standard search engine might turn up. That makes ZoomInfo's information more current, but it can also lead to the occasional erroneous item or extraneous entry. Even so, it's faster than using a search engine.
The free search, limited in depth and flexibility, is handy for a quick lookup. But ZoomInfo really shines when users step up to its premium PowerSearch service. Using this subscription service, recruiters can source candidates by title, company size, geography, industry, education, experience, and more than a dozen other characteristics. What results is a list of every person in the company's database of almost 40 million people that fits all the criteria.
The additional tools ZoomInfo includes as part of PowerSearch includes an email campaign and management service, and the ability to export the candidate list into an ATS, CRM, or other formats. Business researchers use this product to do the same kind of searching to keep tabs on competitors, gather intelligence, and put together org charts.
According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. More than 4.5 million people search www.ZoomInfo.com every month. In addition, nearly 2,500 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo’s patented search tools.
ZoomInfo is profitable and raised $7 million from Flagship Ventures, Venrock Associates, and Vulcan Capital a few years ago, but it has no plans to seek more VC investment.
News & Updates 
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AIRS and ZoomInfo Provide Recruiters Free Access to Buisiness Intelligence (PRWeb)
AIRS, a company of The RightThing, and ZoomInfo, a source of business information on people and companies, have expanded their partnership to provide AIRS SourcePoint user free access to passive candidates through ZoomInfo’s database of more than 45 million professionals and 5 million companies.
Feb 3, 2009, 12:22 PM
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Products & Services
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PowerSearch
A premium search service that allows recruiters to generate candidate lists by selecting up to 20 variables. Using this subscription-based product, sources can reach deeply into company management, often getting direct-dial numbers, e-mail addresses, in addition to whatever else may be on the public Internet record. The more visible the individual, the more information will be available. PowerSearch is also useful for researchers doing competitive intelligence gathering on companies, as well as individuals. -
PowerSell
This is ZoomInfo with an interface and tools designed specifically for developing prospects lists for sales. -
ZoomExec
A limited access version of ZoomInfo. Useful only for searching for c-level execs at the rank of VP or above. For $99 a month, this is a useful tool for executive recruiters who don't need access to the company's entire database.