profile updated Mar 6, 2008, 11:57 PM
Universum is an international company founded in Sweden by a graduating college student who wanted to improve communication between his peers and the companies that wanted to hire them.
In the nearly 20 years since, Universum has become the leading employer branding company focusing on college students. It opened its U.S. office in 1997 and in 2005 expanded to Asia. Its annual surveys provide intelligence on what students are thinking and looking for in both career and employer. The IDEAL™ Employer Survey ranks employers in various fields, based on the results of annual surveys. The company operates globally to develop and promote a campus brand image for employers. It also offers its clients specific data on how they compare to their competitors among the college students they seek to recruit.
News & Updates 
Products & Services
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Wetfeet
Career center focused on college students. Provides recruitment opportunities for Universum clients. -
Research
Competitive image and branding intelligence for employers seeking to know where they and their competition stand among the college students from which they hire. -
Jungle Media Group
Content publisher focused on college students and young professionals. Produces career-oriented publications and also helps employers develop campaigns to reach the students they may want to hire. -
www.careertv.com
Video branding and information site. Offers a broad range of career videos geared to college and grad students. Works with employers to develop video branding.