profile updated Apr 14, 2008, 10:42 AM
In business since Truman was president, the company has developed a well-deserved reputation as a high-quality provider of advertising services for recruiters and employers.
In 1951, Joseph R. Shaker founded a small newspaper sales rep firm in Chicago called Shaker Advertising. A few short years later, satellite offices were opening around Chicagoland to support the growing needs of Shaker's clients. By 1972, several of Joe Shaker's children had joined the agency ranks and branch offices were opening in Tampa, Florida, and East Brunswick, New Jersey.
The 1990s saw Shaker's grandchildren joining the agency, continuing the family's legacy. In 1992,
Shaker's son, Joseph G. Shaker, assumed the role of chairman and CEO. In 2000, to reflect the changes in the industry and in the company, Shaker Advertising
became Shaker Recruitment Advertising & Communications.
Today, the company handles employer branding, employee communications, interactive media solutions, campaign development, out-of-home advertising, and collateral materials. More specifically, Shaker services include career site design, development, hosting and evaluation; employee intranets and extranets; employer branding; applicant tracking; candidate communication, employee referral program development, campaigns and management; employee communications, candidate communications, metrics, advertising campaign strategy, development and management; event development/management (including virtual events), video production, job board posting; print ad development and placement; search engine marketing (SEM); behavioral/contextual candidate/ad targeting; social networking, campus recruiting, broadcast/digital TV, cable and radio advertising; email campaigns; collateral development (brochures, posters/flyers, event displays; direct mail campaigns and more.
Shaker serves approximately 1,800 clients, including marquee names such as Coca-Cola and Caremark, and is now the nation's second-largest privately owned recuitment advertising and communications agency.
News & Updates 
Products & Services
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Communications
Development of advertising and marketing campaigns to attract top talent. Shaker also offers an internal communications development program to communicate the company’s message to existing workers and encourage them to make referrals. Will create employee referral programs and incentives. -
Metrics
Analyzes recruitment advertising and marketing to determine ROI. Develops custom yardsticks for companies to measure the effectiveness of ad campaigns, placements, spending and more going beyond usual time and cost to hire measures. -
Branding
Will plan, develop and execute a brand building for companies that need to communicate company culture and values to existing staff as well as to jobseekers both active and passive. -
Interactive
Shaker translates an employer's brand to the web, designing, building or rebuilding as necessary a company's career site and applying the brand and recruitment and employee communications strategy to intranets, campaign/initiative-specific microsites, banners, streaming radio/video, e-cards, HTML emails, job posting templates, and more.