profile updated Jul 17, 2008, 1:23 PM
How do you reach talent?
This is one of those questions that has as many answers as you have recruiters gathered. However, we suspect most would agree that building and promoting a strong employment brand should be part of the mix.
ReachingTalent came to that conclusion as a point solution provider. Since its founding in 2003, ReachingTalent and its parent, Novotus, have assisted client companies with developing a recruitment marketing strategy and selecting the tactics to source candidates ReachingTalent's focus is to drive candidates to the client and do it NOW. So while in some sense it might be considered a sourcing firm since it will directly contact candidates for specific positions, ReachingTalent also takes a longer view.
The emphasis on the "now" is useful for companies with open reqs that need filling, and which also want to build a candidate pipeline. ReachingTalent promises action in as little as 72 hours, which includes email blasts to thousands of possibles. The company insists these are not indiscriminate mailings, but are targeted to the specific or general requirements. Says the company website:
"Each email will be addressed to the specific person and will provide them with enough information to pique their interest and drive them to your site for additional information."
If your company is seeking to develop a full scale marketing and advertising campaign, look elswhere. But to reach talent you need soon, while also building and promoting an external brand, ReachingTalent is a place to look.
News & Updates 
Products & Services
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PointSource
Promises a 72 hour turnaround to quickly source and market to candidates who possess specialized skills in specific geographical areas. Candidates are directed to the company website to help build the pipeline. -
BrandSource
More long range than PointSource, this program builds brand marketing to promote the company to a general population driving candidates to the client career site. -
TalentFlow
Essentially a sourcing program to fill specific positions built around an advertising campaign that includes job board posting and email blasts. Inbound candidates are filtered by ReachingTalent which delivers only the pre-qualified. -
Employment VID
Production of employment branding videos. Here's a sample: http://www.reachingtalent.com/superior/SuperiorRecruit.html