profile updated Apr 15, 2008, 2:41 PM
Nationwide Newspapers Advertising, Inc., also known as Nationwide Newspapers, is a convenient ad placement service for employers and recruiters seeking to advertise in multiple newspapers in the United States. Recruiters are able to place one order for insertion into one or more newspapers. It’s self-service and you need to have a credit card, but it is a convenient way for a company with occasional need to advertise its home market to order print ads. It handles hundreds of newspapers – from local shoppers to major national newspapers and has sliced and diced these newspapers into circulation groups for convenience and reach.
The downside is that Nationwide doesn’t handle online placements, except for its own limited (and inexpensive) ad network.
Nationwide is a time-saver if a recruiter is looking to place branding or job listing advertisements into multiple print products. It offers basic ad campaign planning. However, if you are looking to develop a branding campaign or need multi-media services or a more creative approach than a simple line ad, full-service agencies are probably a better bet.
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Ad distribution and placement services for print publications in the United States