profile updated Apr 9, 2008, 8:25 PM
We are resisting the temptation to say things like make a mad dash for MadDash or join the video branding mad dash or... All kidding aside, this is a site worth taking a look at if you are considering using video in your recruitment program.
MadDash E-Media is an electronic media production company, producing high-quality video for employers and recruiters. Its video productions are used in numerous aspects of the HR process, including job listings, company profiles, "a day in the life of an employee" video, training, orientation, and employee communications.
MadDash teams spend a day onsite, shooting video and conducting interviews, then editing it down into a three minute package. Its best known product is CareerDash - which can highlight a job, career or employer. The company handles it all: from the advance script and story development to hosting the finished product on its own servers. For $1,299 on a 12 month contract, clients get the complete video production plus hosting, viewership metrics, mini CDs to distribute to candidates, and links to embed in job postings and used on the company Web site.
MadDash works with ad agencies and with direct employers. It counts marquee clients such as AT&T, Hilton, Home Depot and UPS. Additionally, MadDash has a strategic alliance with Monster.com; whereby it integrates streaming video directly into Monster job postings. There are three products available to employers using the Monster platform: 1) a "company close-up" which includes an in-depth company profile, 2) a "company snapshot" highlighting an employer's culture and workplace, and 3) the "career insider", giving job seekers a view into the typical day of an employee.
MadDash has built its business model around the convergence of the Internet and the traditional broadcast/film industries. It has gained recognition for their ability to effectively integrate these once very independent industries into a clean, efficient, business solution.
News & Updates 
Products & Services
-
CareerDash
Video branding or job product for employers. MadDash does the soup-to-nuts for $1,299 a month for 12 months or $999 for 24 months. Services include development, scripting, onsite videography, editing, hosting of the video and the creation of mini-CDs that can be distributed to job candidates or others. Company also offers training video creation and related services.