profile updated Oct 9, 2008, 1:11 PM
VendorWatch, the vendor directory where you are reading this now, had almost 400 profiles when this was written in early October 2008. Consider that there are many times that number serving just the recruiting sector and you can appreciate just how hard it can be for a company to get noticed.
That's where HRmarketer comes in. One of two Fisher Vista services, HRmarketer.com is a marketing and information service for the human capital industry. (The other is a similar service for the Senior Care industry.)
You may know HRmarketer best for its press release distribution service; it's a core part of the business. While the majority of the services are provided and used self-service, the company offers more customized and specialized help. There's a HRmarketer Services Group that can help you with your online marketing efforts by advising or even building web sites optimized for the search engines meaning improved visibility and reach. There's a team of designers to develop your creatives and mailing lists to develop leads for vendor sales teams.
In short, HRmarketer has serviced over 500 human resource and recruiting and staffing vendors, helping them generate publicity, website traffic, sales leads and improved SEO.
Founded in the Northern California seaside resort of Capitola in 2001, Fisher Vista, LLC launched HRmarketer a year later. In 2006, the Services Group was introduced. Two years later came HR Community, a social networking community allowing HR vendors to build interactive company profiles and syndicate their white papers, webcasts, reports and other content.
Fisher Vista also offers SeniorCareMarketer.Com, which does for the senior care industry what Hmarketer.com does for human resource vendors. That service was announced in 2007 and the website was introduced in 2008.
The company's unique staff includes several published authors, a professional photographer, a screen writer, an endurance athlete (who competes in 50+ mile runs), several triathletes and a laughter yoga instructor.
News & Updates 
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Upgrade includes Marketing and Public Relations Measurement Tools and Enhanced Social Media Features (PRWeb)
HRmarketer has added two new features in a release it calls Cloud.
Cloud features two major enhancements: integration with Google Analytics allowing customers to have their Web site traffic metrics displayed on their HRmarketer dashboard, and a new Twitter feature embedded into HRmarketer's social media press release distribution platform that sends an automatic Tweet about the release at the time of distribution.
Jan 22, 2010, 12:12 PM -
HRmarketer Helps HRchitect Celebrate the WebMingle One-year Anniversary (PR Web)
Join Kevin Grossman, HRmarketer's president, as he chats with HRchitect's Matt Lafata during the HR Technology Happy Hour WebMingle. The WebMingle is the HR technology industry's only live Web radio show. The show will air live on Thursday, Dec. 10, from 1 to 2 p.m. Central time.
The Dec. 10 show celebrates the one-year anniversary of HRchitects HRtechnology Happy Hour WebMingle. During the Web Mingle, Grossman will cover best practices in marketing, as well as provide HR marketplace insight from HRmarketer's latest human resource buyer survey.
Dec 10, 2009, 11:46 AM -
New E-Clipping Service from HRmarketer.com (company PR)
HRmarketer.com is now offering clients an online media monitoring service tracking national news sites, newspapers, trade magazines and business journals, plus broadcast TV and radio media outlets.
The service will also track HR-specific online news, blogs and social media sites such as Twitter.
Sep 2, 2009, 5:30 PM -
HRmarketer.com Launches Article Series on SEO and Marketing Web Sites (www.prweb.com)
Company web sites have become the leading source of sales leads—yet many sites in the human capital marketplace offer little more than online “brochures.” A new article from HRmarketer.com explains how vendors can use search-optimized web sites and marketing activities to attract and engage customers.The first in a three part series, the article is titled “SEO and Marketing Web Sites: Internet Best Practices for Human Resource Vendors.” It’s now available from HRmarketer.com.
Apr 24, 2009, 1:55 PM -
HRmarketer.com Unveils New SEO Center (PR)
HRmarketer.com has launched a new SEO Center that will help clients improve their SEO and track their keyword rankings on Google, Yahoo!, and MSN—plus monitor the impact of web site content changes on their search engine rankings. Apr 6, 2009, 12:12 PM -
HRmarketer.com to Connect Clients with Journalists and Analysts via Social Networks (PRWeb)
HRmarketer.com has launched a new feature that will give clients access to hundreds of HR media and analysts on LinkedIn, Twitter and Facebook. The social networking feature, announced today, is part of HRmarketer.com’s expanded media relations database. Mar 18, 2009, 5:18 PM -
Kevin Grossman Named President of HRmarketer.com (PRWeb)
Fisher Vista, LLC, a marketing and information services firm focusing on the senior care and human resource industries, announced today that Kevin Grossman has been named president of its HRmarketer.com division. Feb 13, 2009, 11:48 AM -
Fisher Vista, LLC Reports Seventh Consecutive Year of Growth (PRWeb)
Fisher Vista, LLC has reported its seventh consecutive year of revenue growth in 2008, boosted by significant growth of its core product HRmarketer.com and strong demand for media relations and marketing services provided by its HRmarketer Services Group. Dec 29, 2008, 12:48 PM -
Industry Veteran Selected to Head HR Marketer Sales and Member Satisfaction (PRWeb)
Laura DiFlorio has joined HR Marketer as the new vice president of sales and member satisfaction. Dec 15, 2008, 12:53 PM -
HRmarketer.com Offers a Marketing Bailout Plan (PRWeb)
Don't let the economy put the brakes on your marketing efforts, says HRmarketer. "History has shown that businesses that continue to market their products and services during an economic downturn emerge ahead of their competition when things turn around."
To help HR suppliers continue their most critical marketing campaigns, while being sensitive and flexible to their budget constraints in these tough times, HRmarketer is offering new and existing clients flexible payment terms as a solution to the credit and cash crunch.
Nov 14, 2008, 11:23 AM
Products & Services
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HRmarketer.com
HRmarketer.com is a service site for companies seeking to communicate with potential clients and the HR community at large. Basic membership is free, but the services for which the company is best known - press release distribution, content syndication, PR campaign management, social networking, and advisory services - run $3,500 annually. Less expensive options are available. -
HR Community
An online knowledge center for human resource suppliers and practitioners. It includes (1) HR supplier profiles (2) white papers, webcasts and other HR content (3) marketing jobs in the HR space and (4) "reviews" for HR trade shows, media outlets, journalists and analysts. The Community allows HR vendors to build interactive profiles and syndicate their content. -
HRmarketer Services Group
While most of the HRmarketer services are self-service, companies needing help developing an online marketing campaign, designing a web site or sales collateral, writing and targeting press releases, developing and implementing a keyword marketing program, podcasts and the like can get personalized, customized services.