profile updated Oct 10, 2008, 2:38 PM
CKR Interactive is a national recruitment advertising agency with a global reach. Its fast growth from four person office in San Jose, California to, seven offices throughout the U.S. is testament to the talent and industry know-how of its founders and management team.
The agency focuses on employment communications, recruitment advertising consulting and marketing driven strategies. Its approach is described as holistic: "We look at the big picture and then provide you with solutions that are fresh, innovative and unique."
Now when you think advertising you think clever creative design. And that is true enough for CKR. But what especially impressed us is a case study that involved analyzing source of candidates and hire for freight and package delivery company DHL. ROI analysis is an important part of advertising, but it's not what most of us hear about. In this case, however, DHL ended up saving $200,000 while improving its reach.
Besides DHL clients include Genentech, Hard Rock Cafe, a few hospitals and several healtcare companies.
Lest you think, though, the firm is all bean-counting, its website mascot is Mr. Potato Head. His animated persona graces the homepage and wherever a Chia Pet or Etch-a-Sketch aren't. There's also a link to Fun Stuff on the site.
Curtis Keith Rogers founded CKR (as CKR Group) in 2001 after leaving Monster, where he was a vice president following the acquisition of his former company Rogers and Associates Advertising. The recruitment and business-to-business advertising agency he co-founded had 10 offices in major US markets.
While on the advisory board of CareerWorkStation, Rogers met Lee Roberson who was director of sales and business developmen. A 15 year veteran of sales and business development in Silicon Valley, Roberson left to co-found CKR with Rogers.
The other members of the management team earned their chops at firms like JWT Specialized Communications and Robert Half.
Besides campaign development, creative design, branding, employee referral and diversity recruitment programs, CKR also has several customizable web-based recruitment marketing software offerings. We listed these in the products section below.
News & Updates 
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CKR Interactive Launches Recruitment Metrics Tool (PRWeb)
Global recruitment advertising agency CKR Interactive has launched Recruitment Media Metrics, version 2.0, a web-based platform designed to track, measure and evaluate recruitment marketing campaigns. Feb 1, 2010 -
CKR Interactive Grows South Florida Staff (PRLog)
Staffing and recruitment industry professional Deborah Herman joins recruitment advertising agency CKR Interactive as account/business development director in its south Florida office. Jan 11, 2010 -
CKR Interactive Announces Video Production Partners (PR Web)
CKR Interactive has announced partnerships with two major video production companies, Beyond Pix and SJB Productions, to augment its video recruitment arm.
Nov 18, 2009, 12:50 PM -
Emerging Media Specialist to Moderate Panel (PRLog)
Melyssa Bernstein, emerging media specialist for global recruitment advertisement agency CKR Interactive, will be a panel moderator at the Kennedy/Onrec Online Recruitment Conference & Expo 2009 at the Donald E. Stephens Convention Center, Chicago, November 2-4. Oct 26, 2009, 1:44 PM -
CKR Offers Virtual Events Solution (PR Web)
Global recruitment advertising and marketing agency CKR Interactive, is now offering a full suite of virtual events solutions under the name e-Vents.
Fully customizable to meet a client's needs, e-Vents can be used for online career/job fairs, open houses or networking events.
e-Vents is made possible via a joint partnership between CKR Interactive's account, creative and interactive teams, InXpo and AfterCollege.
Sep 21, 2009, 4:00 PM -
CKR Interactive Named to Inc. 5000 List (www.inc.com)
Recruitment advertising agency CKR Interactive was named to the Inc. 5000 list, coming in at 2,935. Aug 17, 2009, 12:29 PM -
CKR Interactive Named a Top South Florida Ad Agency (PR Web)
CKR Interactive announces that its Ft. Lauderdale office has been named to the South Florida Business Journal's 2009 Top 25 Advertising Agencies list for the second consecutive year. Aug 3, 2009 -
Rural Recruitment Campaign Wins Awards (www.ckrinteractive.com)
A multimedia campaign by CKR Interactive has won awards and attracted experienced candidates for the rural facilities of Banner Health.
The campaign, launched in 2008, has won HealthLeaders Media and Aster awards,
Jun 16, 2009, 4:41 PM -
CKR Interactive Expands its Mobile Recruitment Marketing Solution, ExCELLerate, in Partnership with mJob (PR Web)
CKR Interactive has just expanded ExCELLerate, its mobile recruitment marketing solution, to include mobile job Web sites, scan marketing and Bluecasting. May 11, 2009, 11:41 AM -
Northern California Adventist Hospitals Select CKR Interactive (CKR Interactive)
Four Northern California hospital affiliates of Adventist Health have selected CKR Interactive as their recruitment advertising agency. The agency will handle the group's employment communications efforts, including employer branding, online and print advertising, direct mail, and internal communications such as a new employee referral program. Apr 20, 2009, 12:50 PM
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Products & Services
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Recruitment Media Metrics
This solution provides metrics to track responses to employment communications identifying source of hire to improve ROI. Works via ad coding and landing page data collection, including the ability to add pre-app qualifying questions that can rank applicants. -
Referral Max
Web-based employee referral program that has both front- and back-end components. Up front, employees get info on the program and can refer talent. The back-end tracks the referrals and the candidates, generating customizable reports. -
E-valuate
Benchmarking of client career sites against a 40+ item best practices list. Result is a scorecard on a scale from "poor" to "exceptional" with specific recommendations for improvement. -
PinPoint
PinPoint is CKR Interactive’s complete marketing plan solution. Includes research, analysis, implications and recommendations to improve a company's recruitment marketing efforts. This forms the basis for the development by CKR of a complete recruitment marketing campaign. -
OptiPost
Job posting analysis to determine the results of job postings in order to calculate ROI. Points the way toward improving job posting targeting and reducing the cost of hire.