Bayard Advertising Agency, Inc. is one of the oldest agencies to specialize in human resources and recruitment, offering a variety of creative strategies and campaigns, media placement, public relations, and Web design services. Throughout its 13 U.S. locations and scores of affiliations globally, it also offers media research, diversity recruitment programs, employee referral programs, and college recruitment programs. Noted for recent work with big-name clients, the company recently completed an employer rebranding for ADP and a college recruitment program for Hertz. Oddly, for an advertising agency, the company's website is lacking in some of the basics, such as a list of the management team, a careers site of its own, or a section for company news.

News & Updates

• Bayard Says 'Simple Gestures Go A Long Way' (Bayard Advertising Agency)

  A gas or gift card as a token of appreciation can go a long way to improving employee morale, says Bayard Advertising Agency, Inc.

  The multi-service recruitment marketing and promotions firm not long ago launched a promotions division, with an online mall offering a variety of gifts and recognition awards.

  With employees battered by plummeting pension plans, dwindling 401Ks and the layoffs of co-workers, “Anything that a company can do to reduce stress and worry of their employees is important,” says Jill Waldorf, senior vice president, Bayard Promotions. “These simple gestures can go a long way in engaging employees and showing them that the company appreciates their hard work and understands what they are feeling."

  Jun 3, 2009

• Bayard Launches Employment Relations Services (news.prnewswire.com)

  Worklight LLC, the RPO division of Bayard Advertising Agency, Inc., has launched a staffing relations solutions practice. The new unit will provide training and guidance for key areas of employment relations and will provide specialty seminars covering the most common errors made by supervisors, managers, executives, and human resource professionals.

  Jun 2, 2009

• Bayard Names Mark DeChant Head of RPO Division (www.bayardad.com)

  Mark DeChant has been appointed managing director of Bayard Advertising Agency Worklight Recruitment Process Outsourcing (RPO) division.

  DeChant was formerly an area sales manager for CareerBuilder where he led sales, operations and the financial activities of CareerBuilder’s Phoenix office. He also acted as an account executive responsible for driving more than $1 million incremental revenue growth for Fortune 1,000 companies.

  Apr 5, 2009

• Don Sabatino Joins Bayard Advertising (Bayard Advertising Agency)

  Don Sabatino has joined Bayard Advertising Agency as Senior Vice President New Business Development.He was formerly a senior vice president with NAS Recruitment Communications and has more than 24 years of HR communications and recruitment advertising experience. Mar 30, 2009, 10:03 AM

• Announcements and Products Just In Time For The SHRM Show (ere)

  With the SHRM show and conference underway in Chicago now, vendors have been busy issuing announcements of product releases, new deals, partnerships and more. Here's a roundup of items that crossed our desk over the weekend: Jun 23, 2008, 1:57 PM

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Products & Services

• Agency Services

  As a full-service recruitment ad agency, Bayard makes a range of services and products available to clients, including account management, creative services, interactive services, branding, and basic tools such as its bare-bones ATS Lite for clients that want a no-frills Applicant Tracking System.
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• Web Site Development

  Design and development of messaging, navigation and web site functionality.
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Company Details

Facts and figures about Bayard Advertising Agency, Inc.

Year founded

1923

Number of employees

100-249

Annual revenue

$100 million (company provided)

People

Key employees at Bayard Advertising Agency, Inc.

• Louis Naviasky
  CEO
• Rosemary Petreikis
  Sr. VP at Bayard Communications
• Mark Fink
  Vice President Business Development
• Michael Halperin
  Director of Interactive Practice
• Harold Levy
  SVP Enrollment Marketing