Employers need to be creative and compelling in their communications to attract the best job candidates, supporting it with an interactive career site that include such social elements as blogs, videos and an application process that is candidate-centric.

So says recruitment nowHIRE in a new whitepaper called Social Networking and Your Career Site: Innovating for a Better Applicant Experience. Click this link to get a free copy.

Need a little help getting your social media recruiting underway? ATS provider BrightMove is offering what it's calling "A Recruiter's Field Guide" to social media recruiting.

The free guide will help avoid some of the missteps companies make in their social media recruiting. Written in partnership with veteran recruiter and writer Nanci Lamborn the guide includes:

• 10 steps to get you moving in the right direction;
• Quick reference for searching passive candidates through Google and other engines;
• Access to a list of sites, tools and resources.