Candidate-matching site itzbig has launched Get Yourself Fired.com. The move is an attempt to generate a viral marketing campaign around the idea of, you guessed it, getting yourself fired. view article »

iCIMS said today it will triple its sales staff and  beef up its marketing effort budget as the company launches an international expansion. view article »

Monster appointed Ted Gilvar to the position of Executive Vice President and Chief Global Marketing Officer. In his new role, Gilvar will oversee all aspects of Monster’s global marketing strategy and handle the Company’s multifaceted advertising and branding initiatives. view article »

JWT INSIDE, one of the world’s leading recruitment marketing and internal communications companies, is bringing Web 2.0 solutions to hospitals and health care systems. In order to engage the employees of a large health care system that is geographically spread out, JWT INSIDE incorporated PURL technology in their recent internal communications campaign.

PURL stands for Personalized URL, a web address that incorporates the recipient’s name. For example: www.johnsmith.ourcompanysite.com. This technology provides relevant content in response to preferences and engages responders in more meaningful dialogue.

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Don't let the economy put the brakes on your marketing efforts, says HRmarketer. "History has shown that businesses that continue to market their products and services during an economic downturn emerge ahead of their competition when things turn around."

To help HR suppliers continue their most critical marketing campaigns, while being sensitive and flexible to their budget constraints in these tough times, HRmarketer is offering new and existing clients flexible payment terms as a solution to the credit and cash crunch. 

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Monster will become the official career services sponsor of the NFL and will return to the Super Bowl commerical lineup after an absence of four years.

Its part of a marketing deal Monster struck with the NFL that will give it sponsorship of the NFL Draft, NFL Kickoff, NFL Playoffs, Super Bowl and NFL Pro Bowl.

Monster and the NFL will also jointly create a customized, year-long promotion that will be introduced during the Super Bowl on February 1, 2009.

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CareerBuilder is rebranding Jobbguiden.se, its 2007 Swedish acquisition. The site will now carry the CareerBuilder name. Jobguiden was acquired in March 2007. CareerBuilder bought the Netherlands's JobbingMall.nl at the same time. It has already rebranded that job board which is now careerbuilder.nl. view article »

The Ad♦Q Studies division of Harvey Research, Inc. found that a recruitment advertising creative designed by CKR Interactive had the highest impact of all the ads placed in a recent issue of NURSEWEEK. The ad was part of a multimedia nurse recruitment marketing campaign launched and managed by CKR Interactive for Phoenix based Banner Health, one of the largest nonprofit healthcare systems in the country.

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TalentDrive released a video look at the recruitment market in 2009. Entitled "Are You Ready?", the video looks back to the beginning of online recruiting, and to the future, showing the comparison to today's mainstream acceptance of resume posting, candidate sourcing and overall online usage.

Check out the video on YouTube here.

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NAS Recruitment Communications' Baltimore office developed a new employment brand and career site for Mt. Washington Pediatric Hospital.

Focusing on bright, bold close-up photos of infants and children, NAS developed the new brand with the headline, "Every child deserves our very best," and tagline for the logo, "Careers in Caring."

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Rainier “Onyx” Herrera has been picked as the “NFL Director of Fandemonium.” In a marketing promotion with the National Football League, Monster launched the search for the position at Super Bowl XLIII. Herrera was selected from among the 32 finalists interviewed for the role over two days last month at the NFL's New York headquarters.

Ironically, Herrera is from Hawaii, which has no NFL team, though the Pro Bowl was played in the island state for the last 29 years. Next year, it will be played in Miami.

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A multimedia campaign by CKR Interactive has won awards and attracted experienced candidates for the rural facilities of Banner Health.

The campaign, launched in 2008, has won HealthLeaders Media and Aster awards,

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Reuters reported Monday that Monster has changed its ad planning and buying from MEC to Omnicom Group Inc's OMD agency. The news agency said Monster will spend $200 million on marketing in 2009.

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Cornerstone OnDemand announced a marketing agreement with  Talent2, a leading talent management and HR outsourcing firm in Asia Pacific. Talent2 will resell Cornerstone’s SaaS-based talent management suite in markets such as Australia, New Zealand, Singapore, Hong Kong and Japan. view article »

Recruitment advertising agency CKR Interactive was named to the Inc. 5000 list, coming in at 2,935. view article »

Superior Energy Services, a Fortune 1000 oilfield services company, was awarded a Bronze Telly Award, the national standard for video and film production excellence, for its recruitment video titled, "Why Superior."

The video was designed, produced and filmed by ReachingTalent, a division of Novotus, an Austin-based RPO.

 

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Global recruitment advertising and marketing agency CKR Interactive, is now offering a full suite of virtual events solutions under the name e-Vents.

Fully customizable to meet a client's needs, e-Vents can be used for online career/job fairs, open houses or networking events.

e-Vents is made possible via a joint partnership between CKR Interactive's account, creative and interactive teams, InXpo and AfterCollege. 

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Career Athletes, a career education and resource provider for graduating and alumni collegiate athletes, is launching its first television and digital media campaign this fall. 

Coinciding with the height of the college football season, Career Athletes is targeting former and current college athletes via an integrated media campaign, including television, digital and social media extensions.

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