JWT INSIDE, one of the world’s leading recruitment marketing and internal communications companies, is bringing Web 2.0 solutions to hospitals and health care systems. In order to engage the employees of a large health care system that is geographically spread out, JWT INSIDE incorporated PURL technology in their recent internal communications campaign.

PURL stands for Personalized URL, a web address that incorporates the recipient’s name. For example: www.johnsmith.ourcompanysite.com. This technology provides relevant content in response to preferences and engages responders in more meaningful dialogue.

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